That being said, there are some advantages.
- Credibility: Bush was a highly successful two-term governor of Florida. He was consistently conservative on many issues and remained very popular.
- Experience: Bush pushed through landmark legislation including an education overhaul. In a time of economic uncertainty, the fact that he also served as the state's Secretary of Commerce is a big plus.
- Demographic appeal: Bush is a converted Catholic and is able to play to both the Protestant and Catholic populations. Bush is also married to Columba Bush, who is Latina. Bush is fluent in English and Spanish and has a following among the state's Cuban-American population.
- Popular in a swing state: If Bush was at the top of the ticket, the GOP would carry Florida, period. His appeal would also reach into increasingly Latino states in the West.
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