"The reason is that the august image of the Great General, who is always wearing the modest suit while working, leaves a deep impression on people's mind in the world," it said.
"To sum it up, that is because his image as a great man is so outstanding."
The article quoted an unidentified French fashion expert as saying world fashion follows Kim Jong-Il's style.
"Kim Jong-Il mode which is now spreading expeditiously worldwide is something unprecedented in the world's history," the stylist was quoted as saying.
Rainbows supposedly appeared over sacred Mount Paekdu where Kim Jong-Il was allegedly born, and he is said once to have scored 11 holes-in-one in a single round of golf.
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