As a huge Phil Hendrie fan, several years ago I joined a great site devoted to him and his antics called Sweet Feathery Jesus, which earned its name when Phil Hendrie uttered the words, "Sweet feathery Christ." It was the first forum that I ever joined, and it was so cool to me. Sure, I didn't post all the time, but I would read and enjoy others talking about great bits that Hendrie had done.
Yet I joined at an amazingly ironic time: just before Phil Hendrie "officially retired" from radio. After he went off the air, the site seemed to serve no purpose other than the occasional podcast that Hendrie would do. Then SFJ and Mr. Hendrie had a falling out, and the site became a haven of bashing the man that they devoted their site to. In fact, they put in a code in which you actually could not have the words "Phil Hendrie" on their forum.
Over a year later, Phil Hendrie came back to the air, but pursued a political format instead of his satirical guests. SFJ had a field day because, honestly, the show wasn't very good. But cracks were forming in the facade of the site.
Soon they had a forum topic devoted entirely to "old" Phil Hendrie bits, were the members could reminisce about what once was. Eventually, Mr. Hendrie did go back to his old ways, but his retirement had taken a vast toll on SFJ.
Their readership now is very low, with their Alexa ranking at 5,181,834. Looking through one of their occasionally replied to topics, a tight bond has formed between the people who weathered the storm and still use the site. But if you find someone who hasn't been on the site very long, or an old member checking in after a long time period, insults fly their way.
Without a more inclusive membership, without a new campaign to drive up readership, and without reconciliation with Phil Hendrie, the site may have, and may be, dead, never again to rise like a Phoenix. SFJ, I hardly knew you.
Bookmark our site!
advertising on our site!